It wasn’t an April Fool’s joke, but it did happen in Japan on April 1st. In 2015, Burger King Japan released a limited edition cologne made so men could smell like meat. Because who wouldn’t love that?
It was called “Flame Grilled,” and it was specifically designed to smell just like the fast-food chain’s famous Whopper. It cost $41 and was sold for just one day.
You may recall the shenanigans of Burger King Japan from 2013 when, according to Forbes, “the chain offered a “BiKing” (pronounced like ‘Viking’) an all-you-can-eat Whopper promotion in which customers could eat as many Whoopers as they wanted for 30 minutes after placing their first order for the set. The same year they offered a “Black Ninja” burger, a Whopper patty with a piece of hash brown and a long slab of bacon that resembled a tongue, all sandwiched between two black buns.”
Forbes continued: “The most notable offering by the chain so far has been their Kuro (black) burgers, a culinary oddity that was sold for a limited time last year. The burgers were made with black buns, black cheese, and even a garlic sauce made black by actual powdered squid ink.”
But don’t blame Burger King Japan. The chain has some worldwide weirdness going on. We would have written off the whole fragrance thing as a quick joke, except it wasn’t Burger King’s first fragrance release. In 2008, the chain released “Flame” cologne, and it was available through Ricky’s in NYC. Apparently, it was supposed to be alluring to wear “the scent of seduction with a hint of flame-broiled meat.” We’re just not so sure that the second part fits. – WTF fun facts
