WTF Fun Fact 13189 – I Hate Elvis Badges

Meme sites and Reddit boards have long shared a tidbit of Elvis’s history that people find hard to believe. Elvis Presley’s manager once sold “I Hate Elvis” badges so he could make money off of people who hated The King just as he did with fans. And it appears to be true.

Selling I Hate Elvis badges

Presley’s manager, Colonel Tom Parker was quite the marketing genius. He was also excellent at making himself money in any way possible. Many of Elvis’s early music and performance deals paid Parker half of the money.

By the end of 1956, Elvis’s merchandise was bringing in $22 million! For this, Parker got 25% of the profits. But it was a little reverse psychology that made him even more money.

Not everyone loved Elvis. And we all know that when something or someone is super popular, people take great pride in outwardly hating it to somehow set themselves apart from the “masses.” (Not to mention that older generations saw Elvis as a corrupting influence.)

As a result, Colonel Parker decided to make both sides happy and created “I Hate Elvis” badges for non-fans. That way he could make money off of the other side too. (Too bad he didn’t come up with an “I feel ambivalent about Elvis” badge – he could have covered all his bases.)

In a book titled Colonel (The True Story of Colonel Tom Parker and Elvis Presley), author Alanna Nash mentions the badges. She states:

“Parker, who tied on a vendor’s apron to peddle both I LOVE ELVIS and I HATE ELVIS buttons to folks who reacted strongly one way or another, didn’t care what the newsmen said as long as they said it — and paid their own admission to the shows.”

All press is good press if you’re making money off of it, apparently! You can still find vintage “I hate Elvis” buttons online.  WTF fun facts

Source: “Did Elvis Presley’s Manager Sell ‘I Hate Elvis’ Buttons to Profit From ‘Haters’?” — Truth or Fiction

WTF Fun Fact 12710 – Elvis Is Leaving Vegas

Chapels can no longer use Elvis’s image and likeness for Las Vegas weddings, according to cease-and-desist letters obtained by CNN.

Authentic Brands Group (ABG) asked Vegas Weddings and Viva Las Vegas Weddings to stop conducting The King-themed weddings because they are infringing on intellectual property rights owned by Elvis’s estate and creating “the false impression that Elvis Presley Enterprises has approved, endorsed, or sponsored the Infringing Chapel. The Infringing Chapel is clearly trading off the Elvis Presley intellectual property rights, image, name, and likeness without the consent of Elvis Presley Enterprises.”

Authentic Brands Group purchased the intellectual property associated with Elvis in 2013. 

They released a statement saying:

“As the guardians of the Elvis Presley estate, it is our responsibility to safeguard his legacy. This includes ensuring that all products, services, and advertisements utilizing Elvis’ name, image, or likeness are officially licensed by Elvis Presley Enterprises. The estate has strong relationships with official Elvis tribute artists, fan clubs, and festivals, as well as a robust global network of licensed merchandise partners. There is no intention to shut down chapels that offer Elvis packages in Las Vegas. We are seeking to partner with each of these small businesses to ensure that their use of Elvis’ name, image, and likeness are officially licensed and authorized by the estate, so they can continue their operations.”

In case you need the tl;dr version, it’s not so much that Elvis is leaving Vegas but that the owners of his name, image, and likeness would like a cut of the profits from Elvis-themed weddings.

The wedding industry in Las Vegas has argued that they help keep The King’s legacy alive. ABG has backtracked a bit on their initial statement:

“We are working with the chapels to ensure that the usage of Elvis’ name, image, and likeness are in keeping with his legacy. Elvis is embedded into the fabric of Las Vegas, and we embrace and celebrate Elvis fandom. From tribute artists and impersonators to chapels and fan clubs, each and every one of these groups help to keep Elvis relevant for new generations of fans.”

It remains to be seen how it’ll all work out, but if you had an Elvis-themed wedding planned in Vegas, you’ll want to double-check your plans! – WTF fun facts

Source: “Las Vegas wedding chapels receive Elvis cease-and-desist letters” — CNN