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The 2008 Beijing Summer Olympics opening ceremony was watched by over a billion people.  It’s the first sporting event to reach that landmark viewership level.

the 2008 beijing summer olympics opening ceremony

June 4, 2019May 16, 2019 by WTFFF Master

The 2008 Beijing Summer Olympics opening ceremony was watched by over a billion people.  It’s the first sporting event to reach that landmark viewership level.
– WTF Fun Facts

Source: https://stillmed.olympic.org/Documents/IOC_Marketing/Broadcasting/Beijing_2008_Global_Broadcast_Overview.pdf

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