Have you ever wondered why champagne became associated with New Year’s Eve? Sure, popping the bubbly does seem festive, but one doesn’t suggest the other’s presence…or does it? Champagne is difficult to make, and real champagne only comes from one small region in France (called Champagne). Thanks to the association of champagne and NYE, the production of the beverage actually shot up between 1800 and 1850 from 300,000 to 20 million bottles a year!
Why are champagne and NYE associated?
Sixteenth-century European aristocrats loved to pop the champagne. It didn’t hurt that their king Louis XIV loved it as well. Champagne was once part of religious rituals (but more on that in the next fun fact). Obviously, it became a secular celebratory mechanism.
Dom Perignon may have been a monk, but as the creator of the elite new bubbly drink all those centuries ago, we might also say he’s the father of parties. He made the bottles safer and the drink easier to produce, which also made them cheaper to create and sell.
By the 1700s, champagne could be marketed to those in the relative middle class because the price of creating it went down. And as you can imagine, people being able to afford things made them more popular. And champagne because associated with joy for all.
It’s all about the bubbles
Whether you’re drinking real champagne or sparkling wine from elsewhere in the world, that festive feeling you get from hearing the cork pop (although it’s not supposed to make a noise if you open it properly) is one that goes back centuries. The bubbles as well (although sometimes indicative of a dusty glass) feel celebratory. And so does New Year’s Eve.
As champagne production rose, exports rose. Champagne was a smashing success – even for ship christenings. This is just another way it became associated with joyous celebrations.
And if you’ve ever tried to pour a glass, chances are you’d had to struggle with those bubbles overflowing. Your cup runneth over, as they say – which is a toast to good luck and fortune for a reason. Champagne and NYE are a marketing match made in heaven. — WTF fun facts