The Pop-Tart was created after Post’s pet food division created the technology for a non-refrigerated, semi-moist dog food called Gaines Burgers. Shortly after they launched Country Squares, but Kellogg later came out with their Pop-Tart and far better marketing. – WTF Fun Facts
Source: https://www.chicagotribune.com/news/ct-xpm-1994-09-25-9409250345-story.html
WTF Fun Fact – Pop-Tart Dog Food
