WTF Fun Fact – Swedish Soap Opera Commercials

Swedish supermarket chain ICA has been airing a series of soap opera inspired commercials on national TV since 2001, making it the longest-running ad series of all time. The story is about a group of people who work at a supermarket. – WTF Fun Facts

Source: Who is Ica-Stig and why do the Swedes seem to care so much? – The Local

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