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WTF Fun Fact 13632 – The Yellow Pages are Yellow

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The iconic Yellow Pages, a staple in homes and businesses for decades, owes its existence to a happy accident. In the late 19th century, when phone directories were a novel concept, these business listings were simply a part of the regular phone book printed on standard white paper.

However, a paper shortage at a  Cheyenne, Wyoming-based printer led to an improvisational moment that would mark the beginning of a global phenomenon.

The Birth of an Icon

During a routine printing run, the publisher ran out of white paper. In a bid to continue production without delay, the printer resorted to using yellow paper as an alternative. This unexpected choice not only solved the immediate problem but also led to an unforeseen advantage.

The Yellow Pages stood out distinctly from the rest of the phone book, making it easier for users to flip directly to the business listings.

The Rise of the Yellow Pages

The yellow hue offered more than just visual differentiation. Users found that the softer, warmer yellow was easier on the eyes compared to the starkness of white pages. This enhanced readability significantly improved the user experience, encouraging more frequent use of the business listings.

The immediate popularity was not lost on the publishers. Recognizing the potential, they quickly branded this section of the phone book as the “Yellow Pages.” This branding was a stroke of marketing genius. It not only gave them an identity separate from the white pages of personal listings but also made it a household name.

The success of the Yellow Pages quickly caught on, and publishers around the world adopted the yellow hue for their business directories. The distinct color became synonymous with business listings. The brand grew to represent reliability and comprehensiveness, turning into the go-to source for finding businesses and services.

The Yellow Pages Today

With the advent of the internet and digital technology, the Yellow Pages faced a significant shift. The bulky physical directories began to seem outdated in the face of online search engines and digital directories. However, the brand adapted, transitioning its vast database of business listings to online platforms. This digital transformation allowed them to maintain relevance in the modern age.

Despite the decline in the usage of physical directories, the legacy endures. The term “Yellow Pages” is still used colloquially to refer to business directories, even in the digital realm. The brand’s transition to online platforms ensures that it continues to serve its fundamental purpose – connecting consumers with businesses.

A Testament to Adaptability

The story of the Yellow Pages is a testament to adaptability and the power of branding. What began as a makeshift solution to a paper shortage evolved into a globally recognized brand, one that has skillfully navigated the challenges of a digital world. It stands as a reminder that sometimes, the most enduring innovations come from unexpected places and circumstances.

It may no longer be the physical directory that once graced every household, but its spirit lives on in the digital directories we use today. Its journey from yellow paper to digital screens is a fascinating chronicle of innovation, branding, and adaptation in the ever-changing landscape of technology and business.

—WTF fun facts

Source: “What happened to the Yellow Pages?” — Growth Business

WTF Fun Fact 13631 – Thwarted Car Theft

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Workers at Arlington Auto Wrecking in Akron, Ohio prevented a car theft in a unique way. Frustrated with repeated thefts and break-ins, they employed an unusual method that grabbed headlines and amused law enforcement and the public alike.

The High-Flying Capture

It all unfolded when a man attempted to steal a car from the junkyard.

The workers, upon realizing the theft in progress, ingeniously used a forklift on the property. They hoisted the vehicle, with the thief still inside, approximately 20 feet into the air.

This quick thinking effectively trapped the perpetrator until the police arrived on the scene. The bodycam footage from the responding officers captured the surreal sight: a car dangling in mid-air, much to the amusement of the police and workers.

A Creative Solution to a Persistent Car Theft Problem

Arlington Auto Wrecking had been a repeated target for thieves, leading to growing frustration among its employees. Thefts, particularly of catalytic converters, had become a commonplace nuisance. The staff’s patience wore thin after multiple break-ins, and they were determined to take a stand against this latest intrusion.

Police found the suspect, a 26-year-old male, with tools intended for stealing copper from the junkyard’s cars. The workers’ quick reaction led to his arrest for criminal trespassing and possessing criminal tools.

The suspect already had an outstanding warrant for disorderly conduct. He is scheduled to appear in court on the latest charges.

The Aftermath: Laughter and Legal Proceedings

Upon their arrival, the police officers, along with the 911 operator, couldn’t contain their amusement at the workers’ ingenuity. The incident, though serious, brought a moment of levity to the officers and the 911 dispatcher. Local news writers and social media fans hailed the creativity of the Arlington Auto Wrecking employees as both effective and humorous.

The incident ended with the suspect taken into custody by police and facing multiple charges. His attempted theft was foiled and is now a spectacle for local news and social media. The creative justice served by the auto workers became a topic of discussion and a warning to potential thieves about the lengths to which the staff would go to protect their property.

This incident serves as a reminder that sometimes, thinking outside the box can be the most effective way to tackle a problem.

—WTF fun facts

Source: “Video shows forklift suspending car 20 feet in air to stop theft suspect at Ohio car lot” — USA Today

WTF Fun Fact 13630 – Mysterious Humming Noise in Ireland

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In Omagh, Co Tyrone, a mysterious humming noise has left residents tossing and turning.

Since late October, the persistent humming sound has been the soundtrack to many sleepless nights across this Northern Irish town. The curious case of the nocturnal hum has not only disturbed the peace but sparked widespread intrigue and a variety of theories.

The Mysterious Humming Noise

Local residents describe the sound as a “sustained, persistent buzz or hum,” often accompanied by a tangible vibration. It’s a noise that doesn’t discriminate, affecting various parts of Omagh and its diverse population. Alliance councillor Stephen Donnelly, although not personally plagued by the hum, acknowledges the widespread discomfort it has caused. He reports that the council is on the hunt for both the cause and a solution, reaching out for specialized equipment and expertise to aid in their quest.

The intensity of the disturbance is not to be understated. For a “significant number of people,” the quality of sleep and, consequently, life has plummeted. As the hum chooses the night to make its presence known, the darkness brings with it the dread of another restless experience for the townsfolk.

The Sound of Speculation

The source of the hum remains as elusive as a whisper in the wind. While some suspect the nocturnal drone of generators, the lack of concrete evidence leaves room for speculation. The council’s environmental health officers are grappling with the challenge, their task complicated by the vast area over which the hum has cast its acoustic shadow. They’re considering bringing in a specialist company to detect the elusive source.

Councillor Donnelly urges caution against fanciful speculation, despite the colorful array of theories populating local gossip. From extraterrestrial visits to paranormal activities, the hum has inspired a spectrum of supernatural and outlandish explanations. Yet, Donnelly remains confident that the hum’s origins, when finally uncovered, will likely be rooted in the mundane rather than the fantastical.

It’s not just Omagh that’s abuzz about the hum; the story has echoed across the globe, reaching as far as Australia. This international spotlight has turned a local nuisance into a global conversation piece. It seems the world is just as curious about the hum as the residents of Omagh are desperate for a solution.

The Search Continues for the Source of the Hum

As the investigation continues, the people of Omagh await a resolution with bated breath. The council is committed to solving the mystery, hopeful that the introduction of advanced technology will bring answers and relief. Until then, the hum remains Omagh’s unsolved nocturne, a nightly enigma that has turned sleep into a sought-after treasure.

In the meantime, residents hold onto hope that the hum will soon be silenced and that their nights will once again be filled with the sound of silence.

—WTF fun facts

Source: “Source of mystery humming sound in Omagh ‘difficult to pinpoint,’ council says” — The Irish Times

WTF Fun Fact 13627 – Cheetahs Meow

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Cheetahs meow; the don’t roar. That’s right – one of the fastest land animals, the cheetah, breaks the roaring stereotype and communicates in a way that might seem more familiar to domestic cat owners.

Why Cheetahs Meow

The reason behind cheetahs’ unique vocal traits lies in their anatomy. The cheetah’s voicebox is structured differently than that of roaring big cats. It lacks the special two-piece hyoid bone that allows other big cats to roar. Instead, their vocal structure is more similar to that of smaller felines, which enables a wide range of high-pitched calls, including the meow.

Cheetahs use their voices to communicate with each other for various reasons. Mothers chirp to call their cubs, siblings purr during grooming as a sign of contentment, and meows or yowls can signal distress or announce presence. These vocal cues play a vital role in the social lives of these animals, particularly because they are often solitary creatures.

The Cheetah’s Conversation: Beyond the Meow

Cheetahs, known for their breathtaking speed, exhibit a range of vocal behaviors that align more closely with domesticated felines than their larger, more ferocious relatives in the wild. These vocalizations are not just limited to the meows and purrs commonly associated with smaller cats but encompass a spectrum of sounds, each serving a unique purpose in the cheetah’s life.

Maternal Melodies

The bond between a cheetah mother and her cubs is strengthened through sound. A mother’s chirp can often be heard when she’s calling her cubs. These high-pitched chirps can travel long distances, ensuring that even the most wayward cub can hear her call. It’s a sound that’s vital for survival, as cheetah cubs are vulnerable to predators and can easily stray.

Alarming Alerts

When danger looms or a threat is near, cheetahs let out a series of high-pitched barks. This alarm call is a stark contrast to their otherwise silent hunting approach. It’s a cheetah’s way of signaling other cheetahs—and sometimes even different species—to be on alert.

Contentment Cues

The cheetah’s purr, much like that of a house cat, indicates contentment. When cheetahs groom each other or rest together after a successful hunt, their purring fosters social bonds. This social grooming, or allogrooming, helps to establish and maintain alliances within groups.

The Silent Hunt

Cheetahs, while on the hunt, are virtually silent. Their stealth and speed negate the need for vocal coordination in chasing down prey. It’s after the chase, successful or not, that vocal communications resume, reaffirming social bonds or signaling a regrouping.

Post-Hunt Chatter

After a hunt, cheetahs may emit a series of moans, especially if the hunt was unsuccessful. These moans may serve as a form of stress relief or as a signal to other cheetahs that a hunt has concluded.

Survival Strategies

A roaring big cat can be heard for miles, which is useful for declaring territory but not for a predominantly solitary animal that relies on surprise and agility. Cheetahs, therefore, evolved a communication system that is efficient for short-distance social interactions without compromising their stealth.

Conservation Through Communication

Interpreting the nuances of cheetah vocalizations contributes to conservation strategies. For example, understanding the stress calls can indicate environmental or human disturbances affecting cheetah populations. Conservationists can use this knowledge to mitigate threats and create more effective management plans for protected areas.

The fact that cheetahs meow is a fascinating reminder of their uniqueness in the big cat family. It’s a feature that not only sets them apart but also aligns them closer to the domestic cats we share our homes with.

—WTF fun facts

Source: “Cheetahs Can’t Roar, They Meow Instead” — Tree Hugger

WTF Fun Fact 13626 – Prediction and Perception

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In the world of social interactions, whether it’s a handshake or a casual conversation, we heavily rely on perception and observing others. But have you ever wondered what goes on in your brain during these interactions?

Researchers at the Netherlands Institute for Neuroscience have uncovered some fascinating insights into this aspect of human perception, revealing that our interpretation of others’ actions is more influenced by our expectations than we previously thought.

Decoding Brain Processes in Social Interactions and Observations

For a while, researchers have been looking into how our brains process the actions of others. Common understanding was that observing someone else’s action triggers a specific sequence in our brain: first, the visual brain regions light up, followed by the activation of parietal and premotor regions – areas we use to perform similar actions ourselves.

This theory was based on brain activity observations in humans and monkeys during laboratory experiments involving isolated actions.

However, real-life actions are rarely isolated; they often follow a predictable sequence with an end goal, such as making breakfast. This raises the question: how does our brain handle such sequences?

Our Expectations Shape Our Perception

The new research, led by Christian Keysers and Valeria Gazzola, offers an intriguing perspective. When we observe actions in meaningful sequences, our brains increasingly rely on predictions from our motor system, almost ignoring the visual input.

Simply put, what we anticipate becomes what our brain perceives.

This shift in understanding came from a unique study involving epilepsy patients who participated in intracranial EEG research. This method allowed researchers to measure the brain’s electrical activity directly, offering a rare peek into the brain’s functioning.

Experimenting with Perception

During the study, participants watched videos of everyday actions, like preparing breakfast. The researchers tested two conditions: one where actions were shown in their natural sequence and another where the sequence was randomized. Surprisingly, the brain’s response varied significantly between these conditions.

In the randomized sequence, the brain followed the traditional information flow: from visual to motor regions. But in the natural sequence, the flow reversed. Information traveled from motor regions to visual areas, suggesting that participants relied more on their knowledge and expectations of the task rather than the visual input.

This discovery aligns with the broader realization in neuroscience that our brain is predictive. It constantly forecasts what will happen next, suppressing expected sensory input.

We perceive the world from the inside out, based on our expectations. However, if reality defies these expectations, the brain adjusts, and we become more aware of the actual visual input.

Implications of the Study

Understanding this predictive nature of our brain has significant implications. It sheds light on how we interact socially and could inform approaches in various fields, from psychology to virtual reality technologies.

This research also highlights the complexity of human perception, revealing that our interpretation of the world around us is a blend of sensory input and internal predictions.

The Netherlands Institute for Neuroscience’s study opens new doors in understanding human perception. It challenges the traditional view of sensory processing, emphasizing the role of our expectations in shaping our interpretation of others’ actions. As we continue to explore the depths of the human brain, studies like these remind us of the intricate and fascinating ways in which our mind works.

—WTF fun facts

Source: “When we see what others do, our brain sees not what we see, but what we expect” — ScienceDaily

WTF Fun Fact 13624 – The Phantom Touch Illusion

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Using Virtual reality (VR) scenarios where subjects interacted with their bodies using virtual objects, a research team from Ruhr University Bochum in Germany unearthed the phenomenon of the phantom touch illusion. This sensation occurs when individuals in VR environments experience a tingling feeling upon virtual contact, despite the absence of physical interaction.

Unraveling the Mystery of Phantom Touch

Dr. Artur Pilacinski and Professor Christian Klaes, spearheading the research, were intrigued by this illusion. “People in virtual reality sometimes feel as though they’re touching real objects,” explains Pilacinski. The subjects described this sensation as a tingling or electrifying experience, akin to a breeze passing through their hand. This study, detailed in the journal Scientific Reports, sheds light on how our brains and bodies interpret virtual experiences.

The research involved 36 volunteers who, equipped with VR glasses, first acclimated to the virtual environment. Their task was to touch their hand with a virtual stick in this environment. The participants reported sensations, predominantly tingling, even when touching parts of their bodies not visible in the VR setting. This finding suggests that our perception and body sensation stem from a blend of sensory inputs.

Control Experiments and Unique Results

A control experiment was conducted to discern if similar sensations could arise without VR. This used a laser pointer instead of virtual objects. That experiment did not result in the phantom touch, underscoring the unique nature of the phenomenon within virtual environments.

The discovery of the phantom touch illusion propels research in human perception and holds potential applications in VR technology and medicine. “This could enhance our understanding of neurological diseases affecting body perception,” notes neuroscience researcher Christian Klaes.

Future Research and Collaborative Efforts

The team at Bochum is eager to delve deeper into this illusion and its underlying mechanisms. A partnership with the University of Sussex aims to differentiate actual phantom touch sensations from cognitive processes like suggestion or experimental conditions. “We are keen to explore the neural basis of this illusion and expand our understanding,” says Pilacinski.

This research marks a significant step in VR technology, offering a new perspective on how virtual experiences can influence our sensory perceptions. As VR continues to evolve, its applications in understanding human cognition and aiding medical advancements become increasingly evident. The phantom touch illusion not only intrigues the scientific community but also paves the way for innovative uses of VR in various fields.

—WTF fun facts

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WTF Fun Fact 13623 – DIRFA

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Researchers at Nanyang Technological University, Singapore (NTU Singapore), have created DIRFA (DIverse yet Realistic Facial Animations), a groundbreaking program.

Imagine having just a photo and an audio clip, and voila – you get a 3D video with realistic facial expressions and head movements that match the spoken words! This advancement in artificial intelligence is not just fascinating; it’s a giant stride in digital communication.

DIRFA is unique because it can handle various facial poses and express emotions more accurately than ever before. The secret behind DIRFA’s magic? It’s been trained on a massive database – over one million clips from more than 6,000 people. This extensive training enables DIRFA to perfectly sync speech cues with matching facial movements.

The Widespread Impact of DIRFA

DIRFA’s potential is vast and varied. In healthcare, it could revolutionize how virtual assistants interact, making them more engaging and helpful. It’s also a beacon of hope for individuals with speech or facial impairments, helping them communicate more effectively through digital avatars.

Associate Professor Lu Shijian, the leading mind behind DIRFA, believes this technology will significantly impact multimedia communication. Videos created using DIRFA, with their realistic lip-syncing and expressive faces, are a leap forward in technology, combining advanced AI and machine learning techniques.

Dr. Wu Rongliang, another key player in DIRFA’s development, points out the complexity of speech variations and how they’re interpreted. With DIRFA, the nuances in speech, including emotional undertones and individual speech traits, are captured with unparalleled accuracy.

The Science Behind DIRFA’s Realism

Creating realistic animations from audio is no small feat. The NTU team faced the challenge of matching numerous potential facial expressions to audio signals. DIRFA, with its sophisticated AI model, captures these intricate relationships. Trained on a comprehensive database, DIRFA skillfully maps facial animations based on the audio it receives.

Assoc Prof Lu explains how DIRFA’s modeling allows for transforming audio into an array of lifelike facial animations, producing authentic and expressive talking faces. This level of detail is what sets DIRFA apart.

Future Enhancements

The NTU team is now focusing on making DIRFA more versatile. They plan to integrate a wider array of facial expressions and voice clips to enhance its accuracy and expression range. Their goal is to develop an even more user-friendly and adaptable tool to use across various industries.

DIRFA represents a significant leap in how we can interact with and through technology. It’s not just a tool; it’s a bridge to a world where digital communication is as real and expressive as face-to-face conversations. As technology continues to evolve, DIRFA stands as a pioneering example of the incredible potential of AI in enhancing our digital experiences.

—WTF fun facts

Source: “Realistic talking faces created from only an audio clip and a person’s photo” — ScienceDaily

WTF Fun Fact 13622 – 3D Printed Robotic Hand

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A significant leap in 3D printing has emerged from ETH Zurich and a U.S. startup. They’ve created a robotic hand that mimics human bones, ligaments, and tendons. Unlike traditional methods, this innovation uses slow-curing polymers. These materials offer improved elasticity and durability.

Led by Thomas Buchner and Robert Katzschmann, the project utilized thiolene polymers. These materials quickly return to their original form after bending. Hence, they are perfect for simulating a robotic hand’s elastic components. This choice represents a shift from fast-curing plastics, expanding the possibilities in robotics.

Soft Robotics for a Robotic Hand

Soft robotics, illustrated by this 3D-printed hand, brings several advantages. These robots are safer around humans and more capable of handling delicate items. Such advancements pave the way for new applications in medicine and manufacturing.

The project introduced a novel 3D laser scanning technique. It accurately detects surface irregularities layer by layer. This method is essential for using slow-curing polymers effectively in 3D printing.

ETH Zurich researchers collaborated with Inkbit, an MIT spin-off, for this venture. They are now exploring more complex structures and applications. Meanwhile, Inkbit plans to commercialize this new printing technology.

This breakthrough is more than a technical achievement. It marks a shift in robotic engineering, blending advanced materials with innovative printing techniques. Such developments could lead to safer, more efficient, and adaptable robotic systems.

Educational and Practical Benefits

The success in printing a lifelike robotic hand has implications for both education and industry. It bridges the gap between theory and practice, potentially revolutionizing robotics in various settings.

The ability to print intricate robotic structures in a single process opens doors to futuristic applications. Robots could become more common in households and industries, enhancing efficiency and convenience.

This milestone in robotic engineering demonstrates the power of innovation and collaboration. As we enter a new chapter in robotics, the possibilities for applying this technology are vast and exciting.

—WTF fun facts

Source: “Printed robots with bones, ligaments, and tendons” — Science Daily

WTF Fun Fact 13621 – The Sullivan Act

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In the early 1900s, New York City witnessed the introduction of the Sullivan Act, a law that targeted women smoking in public. Named after its proponent, Alderman Timothy Sullivan, this act reflected the era’s societal norms and gender biases. It specifically aimed to regulate women’s behavior, drawing clear lines between acceptable and unacceptable public conduct.

Rise of Women’s Resistance

The Sullivan Act ignited immediate resistance from women across various social strata. Activists and everyday women saw this law as an affront to their personal freedoms. The movement it spurred went beyond the act of smoking; it symbolized a fight against gender-specific restrictions and a quest for equal rights. Women’s response was not just about asserting their right to smoke but challenging the deeper societal norms that the law represented.

The Tobacco Industry’s Role

During this tumultuous period, tobacco companies played a significant role. They saw an opportunity in the controversy and began marketing cigarettes to women as symbols of independence and modernity. This move not only increased their sales but also influenced the ongoing debate about women’s rights. Smoking became a symbol of rebellion against traditional gender roles, thanks to these strategic marketing campaigns.

Overturning the Sullivan Act

The Sullivan Act’s repeal marked a significant milestone in the women’s rights movement. It underscored the importance of standing against discriminatory legislation and reshaped societal attitudes towards gender and freedom. The act’s failure also highlighted the growing power and influence of women’s voices in societal and political realms.

The repeal had implications far beyond smoking rights. It acted as a catalyst, inspiring further challenges to gender-biased laws. The movement contributed significantly to broader women’s rights issues, including the suffrage movement, signaling a shift in societal views on gender equality.

The Sullivan Act’s history offers insights into how laws can reflect and reinforce societal norms, especially regarding gender roles. It reminds us of the constant need to scrutinize laws that discriminate or seek to control personal choices based on gender.

The Legacy of the Sullivan Act

The legacy of the Sullivan Act is profound. It stands as a testament to the power of collective action against discrimination and has become a crucial chapter in women’s rights history. The act represents a pivotal moment in the journey toward gender equality, emphasizing the importance of challenging restrictive societal norms and advocating for personal freedom.

Today, the Sullivan Act’s story holds enduring relevance. It serves as a reminder of past struggles for gender equality and the ongoing need to challenge restrictive societal norms. The act’s history is not just a tale of a legislative battle but a narrative of resilience, resistance, and the relentless pursuit of equality.

—WTF fun facts

Source: “When New York Banned Smoking to Save Women’s Souls” — History.com