WTF Fun Fact 13632 – The Yellow Pages are Yellow

The iconic Yellow Pages, a staple in homes and businesses for decades, owes its existence to a happy accident. In the late 19th century, when phone directories were a novel concept, these business listings were simply a part of the regular phone book printed on standard white paper.

However, a paper shortage at a  Cheyenne, Wyoming-based printer led to an improvisational moment that would mark the beginning of a global phenomenon.

The Birth of an Icon

During a routine printing run, the publisher ran out of white paper. In a bid to continue production without delay, the printer resorted to using yellow paper as an alternative. This unexpected choice not only solved the immediate problem but also led to an unforeseen advantage.

The Yellow Pages stood out distinctly from the rest of the phone book, making it easier for users to flip directly to the business listings.

The Rise of the Yellow Pages

The yellow hue offered more than just visual differentiation. Users found that the softer, warmer yellow was easier on the eyes compared to the starkness of white pages. This enhanced readability significantly improved the user experience, encouraging more frequent use of the business listings.

The immediate popularity was not lost on the publishers. Recognizing the potential, they quickly branded this section of the phone book as the “Yellow Pages.” This branding was a stroke of marketing genius. It not only gave them an identity separate from the white pages of personal listings but also made it a household name.

The success of the Yellow Pages quickly caught on, and publishers around the world adopted the yellow hue for their business directories. The distinct color became synonymous with business listings. The brand grew to represent reliability and comprehensiveness, turning into the go-to source for finding businesses and services.

The Yellow Pages Today

With the advent of the internet and digital technology, the Yellow Pages faced a significant shift. The bulky physical directories began to seem outdated in the face of online search engines and digital directories. However, the brand adapted, transitioning its vast database of business listings to online platforms. This digital transformation allowed them to maintain relevance in the modern age.

Despite the decline in the usage of physical directories, the legacy endures. The term “Yellow Pages” is still used colloquially to refer to business directories, even in the digital realm. The brand’s transition to online platforms ensures that it continues to serve its fundamental purpose – connecting consumers with businesses.

A Testament to Adaptability

The story of the Yellow Pages is a testament to adaptability and the power of branding. What began as a makeshift solution to a paper shortage evolved into a globally recognized brand, one that has skillfully navigated the challenges of a digital world. It stands as a reminder that sometimes, the most enduring innovations come from unexpected places and circumstances.

It may no longer be the physical directory that once graced every household, but its spirit lives on in the digital directories we use today. Its journey from yellow paper to digital screens is a fascinating chronicle of innovation, branding, and adaptation in the ever-changing landscape of technology and business.

 WTF fun facts

Source: “What happened to the Yellow Pages?” — Growth Business

WTF Fun Fact 13631 – Thwarted Car Theft

Workers at Arlington Auto Wrecking in Akron, Ohio prevented a car theft in a unique way. Frustrated with repeated thefts and break-ins, they employed an unusual method that grabbed headlines and amused law enforcement and the public alike.

The High-Flying Capture

It all unfolded when a man attempted to steal a car from the junkyard.

The workers, upon realizing the theft in progress, ingeniously used a forklift on the property. They hoisted the vehicle, with the thief still inside, approximately 20 feet into the air.

This quick thinking effectively trapped the perpetrator until the police arrived on the scene. The bodycam footage from the responding officers captured the surreal sight: a car dangling in mid-air, much to the amusement of the police and workers.

A Creative Solution to a Persistent Car Theft Problem

Arlington Auto Wrecking had been a repeated target for thieves, leading to growing frustration among its employees. Thefts, particularly of catalytic converters, had become a commonplace nuisance. The staff’s patience wore thin after multiple break-ins, and they were determined to take a stand against this latest intrusion.

Police found the suspect, a 26-year-old male, with tools intended for stealing copper from the junkyard’s cars. The workers’ quick reaction led to his arrest for criminal trespassing and possessing criminal tools.

The suspect already had an outstanding warrant for disorderly conduct. He is scheduled to appear in court on the latest charges.

The Aftermath: Laughter and Legal Proceedings

Upon their arrival, the police officers, along with the 911 operator, couldn’t contain their amusement at the workers’ ingenuity. The incident, though serious, brought a moment of levity to the officers and the 911 dispatcher. Local news writers and social media fans hailed the creativity of the Arlington Auto Wrecking employees as both effective and humorous.

The incident ended with the suspect taken into custody by police and facing multiple charges. His attempted theft was foiled and is now a spectacle for local news and social media. The creative justice served by the auto workers became a topic of discussion and a warning to potential thieves about the lengths to which the staff would go to protect their property.

This incident serves as a reminder that sometimes, thinking outside the box can be the most effective way to tackle a problem.

 WTF fun facts

Source: “Video shows forklift suspending car 20 feet in air to stop theft suspect at Ohio car lot” — USA Today

WTF Fun Fact 13629 – NASA’s Lost Tool Bag

In the vast emptiness of space, a lost tool bag from a NASA spacewalk has become an unlikely stargazer’s delight. On November 9, 2023, the bag became untethered from astronauts Jasmin Moghbeli and Loral O’Hara during repairs on the International Space Station (ISS). Now orbiting Earth, the tool bag presents a unique sighting opportunity, shining bright as a star in the night sky.

Astronomical Mishap to Stargazing Marvel

What began as a minor mishap has evolved into a spectacle for amateur astronomers and curious onlookers alike.

The tool bag, initially following close behind the ISS, has started to lose altitude and drift ahead. Observations on November 11 showed the bag five minutes ahead of the ISS. Predictions suggest it will soon be nearly ten minutes in the lead.

Catching a Glimpse of the Celestial Tool Bag

This orbital oddity offers a new kind of sighting challenge. It can still be spotted with the aid of binoculars, appearing around magnitude +6. Those hoping to witness this sight should plan to observe the trajectory of the ISS, and then shift their gaze ahead of its path. With careful timing, the tool bag will make its journey across the stargazing canvas.

Despite its current visibility, the tool bag’s time in orbit is finite. As it continues to descend, it is expected to reenter Earth’s atmosphere between March and July of 2024, ultimately disintegrating. This event will mark the end of its accidental journey and remind us of the delicate nature of space operations.

The incident has sparked a renewed conversation about space debris and its implications. While the bag of tools poses no immediate threat, it underscores the broader issue of objects lost in space, highlighting the need for meticulous practices during extravehicular activities.

The Skyward Saga of a Tool Bag

From a practical instrument for space repairs to an object of curiosity circling our planet, the tool bag’s story captivates the imagination.

It serves as a reminder of our reach into space and the traces we leave behind. For now, as it glides silently above, the tool bag offers a fleeting connection to the vastness of space, a tiny beacon reminding us of humanity’s continuous quest beyond Earth’s bounds.

 WTF fun facts

Source: “Lost tool bag from spacewalk caught on video” — EarthSky

WTF Fun Fact 13627 – Cheetahs Meow

Cheetahs meow; the don’t roar. That’s right – one of the fastest land animals, the cheetah, breaks the roaring stereotype and communicates in a way that might seem more familiar to domestic cat owners.

Why Cheetahs Meow

The reason behind cheetahs’ unique vocal traits lies in their anatomy. The cheetah’s voicebox is structured differently than that of roaring big cats. It lacks the special two-piece hyoid bone that allows other big cats to roar. Instead, their vocal structure is more similar to that of smaller felines, which enables a wide range of high-pitched calls, including the meow.

Cheetahs use their voices to communicate with each other for various reasons. Mothers chirp to call their cubs, siblings purr during grooming as a sign of contentment, and meows or yowls can signal distress or announce presence. These vocal cues play a vital role in the social lives of these animals, particularly because they are often solitary creatures.

The Cheetah’s Conversation: Beyond the Meow

Cheetahs, known for their breathtaking speed, exhibit a range of vocal behaviors that align more closely with domesticated felines than their larger, more ferocious relatives in the wild. These vocalizations are not just limited to the meows and purrs commonly associated with smaller cats but encompass a spectrum of sounds, each serving a unique purpose in the cheetah’s life.

Maternal Melodies

The bond between a cheetah mother and her cubs is strengthened through sound. A mother’s chirp can often be heard when she’s calling her cubs. These high-pitched chirps can travel long distances, ensuring that even the most wayward cub can hear her call. It’s a sound that’s vital for survival, as cheetah cubs are vulnerable to predators and can easily stray.

Alarming Alerts

When danger looms or a threat is near, cheetahs let out a series of high-pitched barks. This alarm call is a stark contrast to their otherwise silent hunting approach. It’s a cheetah’s way of signaling other cheetahs—and sometimes even different species—to be on alert.

Contentment Cues

The cheetah’s purr, much like that of a house cat, indicates contentment. When cheetahs groom each other or rest together after a successful hunt, their purring fosters social bonds. This social grooming, or allogrooming, helps to establish and maintain alliances within groups.

The Silent Hunt

Cheetahs, while on the hunt, are virtually silent. Their stealth and speed negate the need for vocal coordination in chasing down prey. It’s after the chase, successful or not, that vocal communications resume, reaffirming social bonds or signaling a regrouping.

Post-Hunt Chatter

After a hunt, cheetahs may emit a series of moans, especially if the hunt was unsuccessful. These moans may serve as a form of stress relief or as a signal to other cheetahs that a hunt has concluded.

Survival Strategies

A roaring big cat can be heard for miles, which is useful for declaring territory but not for a predominantly solitary animal that relies on surprise and agility. Cheetahs, therefore, evolved a communication system that is efficient for short-distance social interactions without compromising their stealth.

Conservation Through Communication

Interpreting the nuances of cheetah vocalizations contributes to conservation strategies. For example, understanding the stress calls can indicate environmental or human disturbances affecting cheetah populations. Conservationists can use this knowledge to mitigate threats and create more effective management plans for protected areas.

The fact that cheetahs meow is a fascinating reminder of their uniqueness in the big cat family. It’s a feature that not only sets them apart but also aligns them closer to the domestic cats we share our homes with.

 WTF fun facts

Source: “Cheetahs Can’t Roar, They Meow Instead” — Tree Hugger

WTF Fun Fact 13618 – Hong Kong’s Snake Pizza

Pizza Hut, the iconic American pizza chain, has taken a bold leap into the world of fusion cuisine in Hong Kong by introducing a pizza that’s causing quite a stir. This isn’t just any pizza; it’s topped with snake meat. Collaborating with Ser Wong Fun, a renowned local restaurant with over a century of history, Pizza Hut is reinventing traditional flavors and bringing a slice of local heritage to the pizza scene.

Pizza Hut Serving Snake Pizza

The snake pizza is a blend of traditional snake stew elements like shredded snake meat, black mushrooms, and Chinese dried ham. This blend rests atop the familiar pizza base, marrying the East with the West in an unexpected way. The pizza also swaps out the classic tomato sauce for abalone sauce, adding to the luxurious twist of flavors.

Snake stew has been a delicacy in Hong Kong, particularly enjoyed as the weather turns colder. Many locals believe in its warming and medicinal benefits. Pizza Hut’s new creation banks on this traditional belief, promising a nourishing experience that challenges the conventional palate. It’s a modern take on a dish deeply rooted in the region’s culinary culture.

Reactions to Pizza Hut’s snake pizza are as varied as the ingredients on the pizza itself. Some diners find the concept intriguing, drawn to the idea of snake meat’s rich texture and high-protein content. Others, particularly those not accustomed to the idea of snakes as food, express apprehension at the thought of trying this unconventional topping.

Expertise in Every Slice

To ensure authenticity, Pizza Hut has drawn on the expertise of Ser Wong Fun, which specializes in preparing snake meat delicately. The snake breeds used in the recipe, including Chinese rat snakes and banded kraits, are carefully selected to provide a balance of flavors that are both tantalizing and savory, suitable for the season.

This isn’t Pizza Hut Hong Kong’s first foray into localized menus. In addition to the snake pizza, they’re also introducing a pizza featuring Chinese preserved sausages, a nod to another local favorite. This trend of customizing menus to reflect local tastes is not exclusive to Hong Kong. Pizza Hut Taiwan has experimented with toppings like durian and pig blood curds, while Pizza Hut Japan has offered Tonkotsu ramen pizza, each reflecting the culinary preferences of their respective regions.

The snake pizza is a limited-time offering, available until November 22. It’s a bold statement in the world of fast food, where innovation and tradition collide to create new experiences for adventurous foodies. Whether it becomes a beloved staple or a seasonal novelty, Pizza Hut’s snake pizza has certainly captured the attention of pizza enthusiasts and culinary explorers alike.

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Source:

WTF Fun Fact 13616 – Belly Flop Science

In a splash of scientific curiosity, researchers from Brown University have dived into the mechanics of the belly flop. They’ve emerged with insights that could ripple through the field of marine engineering. Their research didn’t just skim the surface. The air-to-water impact dynamics resonate beyond the poolside into naval design and safety.

The Sting of Impact: A Fluid Problem

Assistant Professor Daniel Harris explained the painful truth behind the belly flop’s notorious smack. The sudden halt of a body moving from air to still water creates a formidable reaction force. This results in the body’s shockingly painful reception. This resistance, familiar to any brave soul attempting a belly flop, also poses serious considerations for naval engineering, where structures frequently endure similar high-impact forces.

The research team conducted experiments that replicated the belly flop using a blunt cylinder that vibrated upon impact. Previous studies have often focused on rigid bodies hitting the water. But Harris’s team explored the effects when the object is flexible, allowing for shape change or deformation under force.

Springing into Safer Belly Flop Landings

The researchers attached a soft “nose” to their impactor, buffered by a system of springs designed to soften the blow. It works much like a car’s suspension system. The assumption was that a more flexible system would distribute the impact over a longer period. This would reduce the maximum force felt during the splashdown.

However, their findings defied expectations. Instead of consistently cushioning the blow, the flexible system sometimes intensified the impact force. The culprit? The springs themselves. If not perfectly tuned, the springs’ softness could lead to increased vibrations, adding to the slamming force rather than mitigating it.

The key to a less painful impact lies in the delicate balance of the springs’ stiffness and the height from which the object is dropped. The springs must be just soft enough to absorb the impact gently without causing additional rapid oscillations.

The experiments, while causing a few wet lab coats, have paved the way for innovative approaches to entering water smoothly. Taking cues from nature, the researchers are now exploring how diving birds maneuver to lessen the blow of water entry. Their aim is to design a robotic impactor that mimics these biological techniques for blunt objects.

Implications Beyond the Belly Flop

This study, supported by the Office of Naval Research and Naval Undersea Warfare Center, has far-reaching implications. By understanding the vibrational interplay between structure flexibility and impact forces, engineers can develop safer, more resilient marine vessels and structures. They’ve effectively turned the dreaded belly flop into a lesson in sophisticated design and safety.

The research not only offers a recipe for less painful pool antics but equips marine engineers with the knowledge to better navigate air-to-water transitions.

 WTF fun facts

Source: “Want the secret to less painful belly flops? These researchers have the answer” — ScienceDaily

WTF Fun Fact 13606 – Rooster Recognition

What’s rooster recognition? Well, it turns out that roosters might recognize themselves in mirrors. This finding from the University of Bonn not only sheds light on chicken behavior but also hints at broader implications for animal cognition.

Breaking Down the Experiment of Rooster Recognition

The traditional way of testing self-recognition in animals is through the “Mark Test.” An animal is marked in a spot they can’t see without a mirror. If the animal then inspects the mark in the mirror, it’s taken as evidence of self-recognition. However, this test can be problematic, as not all animals respond to it, potentially due to the artificial nature of the experiment.

Researchers at the University of Bonn, alongside the Ruhr University in Bochum, took a different approach. They focused on a behavior integral to chickens: the alarm call. Roosters often alert their peers to danger, like an approaching predator, through specific calls. Interestingly, when alone, they remain silent to avoid drawing attention to themselves. This natural behavior became the cornerstone of the experiment.

Roosters Responding to Reflection

In a controlled environment, the researchers projected an image of a predator and observed the roosters’ reactions. When in the presence of another rooster, separated by a grid, the birds frequently issued alarm calls. In solitude, these calls are drastically reduced. This showed that roosters typically alert their peers to danger.

The intriguing part came when researchers replaced the grid with a mirror. Facing their reflection and the simulated predator, the roosters rarely sounded the alarm. This suggested they didn’t perceive their reflection as another bird. While some may argue they saw a mimicking stranger in the mirror, the lack of alarm calls pointed to a potential self-recognition.

Understanding Animal Cognition

This study goes beyond just understanding animal cognition; it could influence how we conduct future research in the field. By integrating behavior that’s ecologically relevant to the species in question, researchers may obtain more accurate results. The classic Mark test might not always be the best indicator of self-recognition, as demonstrated by the roosters’ behavior.

The implications of this research extend beyond the barnyard. Understanding animal self-recognition and awareness is crucial for discussions surrounding animal rights and welfare. If animals like roosters possess a level of self-awareness previously unrecognized, it could call for a reevaluation of how we treat them.

 WTF fun facts

Source: “Roosters might recognize themselves in the mirror” — ScienceDaily

WTF Fun Fact 13604 – Reusable Bags

When you stroll through a supermarket aisle you might ask, “How often should I reuse my reusable bags to truly make an environmental difference?” To address this, recent studies have looked into the impact of various bag materials and their sustainability.

Understanding the Bag Life Cycle

Life cycle assessments, a cornerstone in evaluating the environmental footprint of a product, break down each stage: raw material acquisition, manufacturing, transportation, and disposal. Through this, one can gauge greenhouse gas emissions, water and energy consumption, waste disposal, and other environmental impacts.

Factors that further complexify the assessment include:

  • The bag’s material: Is it from virgin resin or recycled plastic?
  • Its origin: Where was it made, and how much transportation did it require?
  • Decorations on the bag, which can magnify its environmental cost.
  • The bag’s end-of-life: Is it recycled, reused, or simply discarded?

Crunching the Numbers: How Often to Use Reusable Bags?

Drawing from a 2018 Danish study, we get some startling numbers regarding the reuse of various bag materials compared to the standard plastic bag:

  • Polypropylene bags (the common green reusable ones): 37 times.
  • Paper bags: 43 times.
  • Cotton bags: A whopping 7,100 times.

Meanwhile, a UK study focusing strictly on climate change implications found:

  • Paper bags should be reused three times.
  • Low-density polyethylene bags: Four times.
  • Non-woven polypropylene bags: 11 times.
  • Cotton bags: 131 times.

It’s essential to note that reusing plastic bags, even as bin liners, amplifies the number of times an alternative bag needs reuse.

Debunking the Organic Myth of Reusable Bags

Interestingly, the same Danish study pointed out that organic cotton bags possess a more significant environmental footprint than their non-organic counterparts, largely because of increased production costs. Sometimes, our well-intentioned assumptions about sustainability might not align with reality.

A 2014 US study discovered that bags like LDPE and polypropylene did exhibit a lower environmental toll than regular plastic bags, but only with adequate reuse. The snag? Approximately 40% of consumers forget their reusable bags, resorting to plastic ones, thereby escalating the environmental load of their shopping.

Furthermore, the quantity of bags and their volume plays a role. The Danish study ensured an even playing field by standardizing bag volumes, sometimes requiring two bags for their evaluations.

Key Takeaways for Conscious Consumers

  1. Maximize Bag Usage: Regardless of the bag’s material, using it numerous times is key.
  2. Opt for Recyclable Materials: Prioritize bags made from materials that can be recycled.
  3. Simplicity is Sustainable: Bags adorned with prints or decorations can inadvertently increase their environmental cost.
  4. Prevent Litter: Always find ways to recycle, reuse, or repurpose your bags.

In our journey towards a more sustainable future, understanding the true impact of our daily choices, like which shopping bag to use, is crucial. With informed decisions, we can each contribute to a greener planet.

 WTF fun facts

Source: “Here’s how many times you actually need to reuse your shopping bags” — The Conversation

WTF Fun Fact 13603 – The Fight Over Taco Tuesday

Taco Bell enthusiasts across the U.S. have a reason to cheer: “Taco Tuesday” is now free for everyone to use in all 50 states, thanks to the fast food chain’s relentless legal battle.

Taco Bell’s Battle for the Beloved Term ‘Taco Tuesday’

The ubiquitous phrase might seem like a universal term. Still, until recently, legal restrictions prevented its widespread use. Taco Bell, believing that the phrase was too ingrained in popular culture to be trademarked, took action earlier this year. They sought to challenge two trademark regulations that limited the term’s use. The chain’s legal initiative wasn’t just for their benefit but aimed at ensuring that taco lovers everywhere could use and celebrate the term without hesitation.

Taco John’s, another prominent fast-food chain, had the trademark rights for “Taco Tuesday” in 49 states. But they folded to Taco Bell’s legal pressure, letting go of their trademark. Yet, there was still one last holdout – New Jersey.

New Jersey’s Tuesday Turmoil

The credit for “Taco Tuesday” in the Garden State goes to Gregory’s Restaurant and Bar, situated in Somers Point. They held onto their 1982 trademark for the phrase until this very week. But as they say, all good things come to those who wait.

Taco Bell’s patience paid off when the New Jersey restaurant decided to relinquish its rights, sealing Taco Bell’s victory across the nation. Their triumph allows everyone, from businesses to residents, to embrace the joy of “Taco Tuesday” without legal constraints.

Sean Tresvant, Taco Bell’s Chief Global Brand and Strategy Officer (and soon-to-be CEO), expressed the brand’s enthusiasm in a news release. He emphasized the company’s commitment to making “Taco Tuesday” accessible for everyone, whether they’re making, selling, or simply enjoying tacos.

In light of their legal win, the chain anticipates ushering in a new age for eateries throughout the U.S. The freedom to promote and relish “Taco Tuesday” now extends to all, from big chains like Taco John’s and Taco Bell to local taco joints.

Gregory’s Graceful Concession

But what about the man behind the trademark in New Jersey? Gregory Gregory, co-owner of Gregory’s Restaurant and Bar, held exclusive rights to the phrase for over three decades. However, he recently chose to step back, acknowledging the widespread love for “Taco Tuesday” that extended beyond his establishment.

In his statement, he shared his pride and excitement about the phrase’s history at his restaurant. And while the trademark might be gone, Gregory ensures that the delicious spirit of Tuesdays will remain a forever feature at his eatery.

 WTF fun facts

Source: “The Phrase ‘Taco Tuesday’ Can Now Be Used in All 50 States” — Food Network