It’s harder to get into McDonald’s Hamburger University than some Ivy League schools.
That’s right, McDonald’s is in the business of education. Hamburger University, or HU as it’s commonly referred to, was founded in 1961 by Fred Turner, McDonald’s former senior chairman and one of Ray Kroc’s earliest employees. He recognized that the success of the rapidly expanding McDonald’s franchise was dependent on consistent quality and service. So, Turner decided to open a training center. The goal? To educate franchisees on the methods of running a successful and efficient McDonald’s restaurant.
The first campus was situated in the basement of a McDonald’s restaurant in Elk Grove Village, Illinois. With only a handful of students, the inaugural class might have been small, but the idea was grand. Today, Hamburger University boasts seven campus locations worldwide, including Tokyo, London, and Shanghai.
What You Learn at Hamburger University
When it comes to the curriculum, HU is not, contrary to what you might think, a place to perfect the art of burger flipping. Instead, the University provides a comprehensive leadership development program. The classes taught at HU are rigorous and cover restaurant fundamentals, business growth strategies, leadership skills, and management systems.
Graduates receive a Bachelor of Hamburgerology degree, a whimsical yet fitting title that encapsulates the unique education provided at the university.
The Global Influence of Hamburger University
The global reach and impact of Hamburger University are noteworthy. In China, for example, getting into Hamburger University is a highly competitive feat, with an acceptance rate even lower than Harvard’s. The demand for HU in China reflects the country’s fast-growing fast-food market and the value placed on the managerial training provided by McDonald’s.
The influence of HU extends beyond McDonald’s restaurants. Many HU graduates have used their skills to start their businesses or move into senior roles in other industries.
Investing in People
The story of HU highlights McDonald’s understanding that its most significant investment is its people. The institution represents the company’s commitment to providing career advancement opportunities for its employees. It’s also dedicated to ensuring uniform standards of quality and service in McDonald’s outlets worldwide.
By investing in employee development, McDonald’s improves its operations and contributes to the broader community by providing valuable business skills.
So, whether you’re munching on a Quarter Pounder in the heart of New York or enjoying a Filet-O-Fish in a bustling Tokyo outlet, remember: the efficient service and consistent taste are likely to have been honed at McDonald’s very own higher education institution, the Hamburger University.
Source: “Lessons from McDonald’s Hamburger University: Training For Retention” — LA Eats
