We’re all familiar with that couple who constantly posts pictures of their romantic getaways, perfect dinners, and seemingly idyllic moments – but a study showed that happy couples post less on social media.
It appears that couples who frequently share selfies and other relationship-related content on social media platforms aren’t living quite the life they claim to be. Go figure.
The Study and Its Findings
An online photography platform, Shotkit, conducted an intriguing study involving over 2,000 individuals aged between 18 to 50. The participants were asked to rate their relationship’s overall happiness, intimacy, communication, and trust. They were also asked about their frequency of sharing relationship-related content on social media.
The study revealed that couples who posted three or more selfies per week were, on average, 128% less happy compared to those who refrained from broadcasting their relationship on the internet. In fact, only 10% of frequent social media sharers categorized themselves as “very happy.”
In contrast, nearly half (46%) of those who don’t publicize their relationships online perceived themselves as happier. The unhappiest group was couples who posted more than three times a week, with merely 32% classifying their relationship as “happy” or “very happy.”
Reasons Happy Couples Post Less on Social Media
This study’s findings hint at potential underlying issues. One compelling inference is that trust issues could be prompting couples to post more frequently on social media. The main reason identified for couples sharing their relationship online was to signify that they or their partner were ‘taken.’
Interestingly, the top three reasons why couples refrained from sharing their relationships online were: “privacy,” “embarrassment,” and being “not regular social media users.”
Of course, not all social media sharing is detrimental but hinted at the danger of overdoing it.
The results suggest a potent social media paradox. In a world where social platforms allow us to share our lives with a broader audience, we might unknowingly be sacrificing the intimacy and privacy that nourish a truly fulfilling relationship.