WTF Fun Fact 13466 – Cologne That Smells Like WD40

If you love the smell of a bustling workshop, you might appreciate a unique new cologne that smells like WD40 If so, this might be your dream come true. It’s called “Eau de Industrie.”

“Eau de Industrie” – The cologne that smells like WD40

The idea of a WD-40 scented cologne is nothing short of audacious, to say the least. However, it emerged from the creative minds at MSCHF, a company known for its innovative concepts. The team decided to push the envelope with a scent that recreates the distinct smell of this universal DIY staple.

As bizarre as it may sound, “Eau de Industrie” is a testament to the creativity of modern perfume makers. Creating a fragrance that successfully captures the essence of a substance known for its lubricating properties rather than its aromatic appeal is no small feat.

The creators of the cologne had to strike the perfect balance between replicating the recognizable scent of the spray and ensuring it was wearable. It’s a distinctively metallic, slightly smoky, and ultimately unmistakable aroma.

Would you wear it?

There’s a growing market for unconventional colognes and perfumes. Scent profiles now extend far beyond the traditional floral, musk, and citrus bases. Fragrances inspired by the smell of things like fresh rain, old books, or even a specific city are gaining popularity. WD-40 cologne is part of this wave, appealing to those with a penchant for the smell of a busy workshop.

Now, if you want to get your hands on “Eau de Industrie” you’re in for a challenge. The cologne immediately sold out on the company’s website. While it sold for $44, resellers have marked up the price significantly. Of course, you should never substitute the cologne with the real thing! Just keep your fingers crossed for a restock.

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Source: “MSCHF Releases “Smells Like WD-40″ Cologne” — Hypebeast