WTF Fun Fact 13685 – Fruit Loops are all the Same Flavor

Despite their rainbow of colors, all Fruit Loops are all the same flavor. This revelation might just change your morning routine forever. Let’s unravel this flavorful illusion.

The Fruity Illusion of Flavor

At first glance, Fruit Loops seem like a bowl full of varied flavors. Red, blue, green, and yellow ones, each presumably tasting like the fruit they represent. However, the truth is they all taste the same. Kellogg’s, the company behind the cereal, has crafted these cereals to have a uniform flavor profile, a blend that hints at fruitiness but doesn’t correspond to any specific fruit.

The Science of Taste

Why do so many of us believe we’re tasting different flavors? It boils down to the power of visual cues and how they influence our perception of taste. Studies in sensory science show that color can significantly affect how we perceive the flavor of food. When we see a colorful array of loops, our brain prepares us to experience different tastes.

This expectation influences our perception, making us believe we’re enjoying a variety of flavors when, in fact, each loop tastes the same.

The Flavor Formula: Fruit Loops are all the Same

What exactly are we tasting when we dive into a bowl of Fruit Loops? The flavor is a fruity concoction, designed by food scientists to appeal broadly to the cereal’s audience. It’s a mix of fruit flavors that creates a unique taste, which many of us can’t pinpoint to a single fruit but find deliciously satisfying. This generic “fruity” flavor is consistent across all the loops, regardless of their color.

From a manufacturing standpoint, producing Fruit Loops of the same flavor but different colors is a stroke of genius. It simplifies the production process, allowing Kellogg’s to create a single flavor batch of cereal and then divide it into separate streams for coloring. This efficiency in production likely helps keep costs down while maintaining the allure of a fun, colorful breakfast option.

Marketing Brilliance

The uniform flavor of Fruit Loops is also a masterclass in marketing. By associating the cereal with a variety of colors, Kellogg’s taps into the visual appeal that attracts both kids and adults. The colorful presentation makes Fruit Loops stand out on the shelves, promising a fun and fruity eating experience.

This visual variety, despite the singular flavor, has helped cement the cereal as a breakfast staple in many households.

The Psychological Play

The uniform flavor strategy plays into a psychological phenomenon where our senses, including sight, smell, and taste, converge to create our eating experience. This sensory interplay can lead to surprising perceptions, like tasting different flavors in Fruit Loops. It’s a reminder of how our brains synthesize information from our senses to create subjective realities, even when it comes to the taste of our favorite foods.

Thrown for a Loop: Fruit Loops are all the Same Flavor

The revelation that Fruit Loops are all the same flavor despite their colorful variety has sparked discussions and debates among cereal enthusiasts and foodies alike. It challenges our assumptions about how food should taste based on its appearance and invites us to explore the role of sensory perception in our eating habits.

 WTF fun facts

Source: “Breaking Breakfast News: Froot Loops Are All the Same Flavor” — Time Magazine

WTF Fun Fact 12935 – Pumpkin Spice Taste Mystery

Traditionally, pumpkin spice flavorings have not contained pumpkin at all. Of course, pumpkin spice lovers have been mocked for their “fake flavor,” even though there are plenty of flavors that have no real foodstuffs in them. That pumpkin spice taste so many of us like is really just cinnamon, nutmeg, cloves, etc.

Starting around 2015, things changed for Starbucks fans. They actually got pumpkin in their pumpkin spice drinks.

The new pumpkin spice taste

Even though Starbucks’ pumpkin spice drinks are sold in the fall and winter, they are the chain’s most popular offerings, with the pumpkin spice latte (or PSL) maintaining the #1 spot. In fact, Starbucks sells around 20 million of them per year. We don’t drink them, but we can’t deny there’s a certain tastiness there (thanks to lots of sugar and fat and stimulating spices like cinnamon and clove).

According to Newsweek (cited below): “On August 30, Starbucks officially ushered coffee lovers into the fall season with the return of its pumpkin spice latte; however, the return has left some customers feeling disappointed, as they believe the iconic drink tastes different this year than in years past.
Posting to TikTok on Thursday, a purported Starbucks barista named Maria confirmed that the drink does, in fact, taste different this year because the company “changed” its pumpkin spice recipe. The video has amassed over 860,000 views and more than 1,400 comments.”

How could they change such an iconic flavor?! Well, it turns out that some stores are getting an updated recipe, but pumpkin has been part of it for around 8 years.

Now with real pumpkin (kind of)

The newer Starbucks syrup contains “real pumpkin ingredient” – whatever that means.

While PSL fans on TikTok are insisting there’s something different about the 2022 lattes, Starbucks has maintained that they are using the same recipe as in previous years.

So what is pumpkin spice?

Until Starbucks relented and added some sort of pumpkin-derived flavoring, no pumpkin spice actually contained pumpkin. Even the pumpkin pie spice we buy in stores is simply a blend of cinnamon, nutmeg, cloves, allspice, and ginger.

Regardless of whether it’s “real” or not, the flavor is now iconic. In fact, Merriam-Webster added the phrase “pumpkin spice” to their dictionary in 2022.  WTF fun facts

Source: “Why Starbucks’ Pumpkin Spice Tastes Different This Year: Barista Explains” — Newsweek