WTF Fun Fact 13286 – U.S. St. Patrick’s Day Spending

The National Retail Federation’s annual St. Patrick’s Day survey (cited below) found that 148 million Americans plan to celebrate the holiday this year, up from 139 million in 2022. This increase in celebrants is likely due to the continued rollout of COVID-19 vaccines and the easing of pandemic-related restrictions on gatherings and events.

St. Patrick’s Day spending hits an all-time high

Consumers plan to spend a total of $6.9 billion, or an average of $43.84 per person. That’s over $1 billion more than last year.

The NRF’s survey also found that the largest portion of St. Patrick’s Day spending will go towards food and beverages, with the average person planning to spend $35.37 on items like green beer, Irish whiskey, and traditional Irish foods like corned beef and cabbage.

Americans are getting their Irish on via clothing and decorations too. 23% of survey respondents planned to buy green-themed clothing and accessories like hats, t-shirts, and socks. 14% planned to purchase home decorations like shamrock-themed tablecloths, napkins, and placemats.

The NRF notes this record-breaking St. Patrick’s Day spending is good news for retailers and businesses. Many of these have struggled over the past two years due to the pandemic.

With the holiday falling on a Friday in 2023, many Americans will continue to celebrate throughout the weekend. This will provide even more opportunities for spending on food, drinks, and festivities.

The NRF also notes that this is an all-ages affair.

“Although younger consumers are still more likely to celebrate St. Patrick’s Day than any other age group, celebration plans among those 35 and up are on the rise. As consumers start aging out of the 18- to 34-year-old category, they’re bringing their enthusiasm for St. Patrick’s Day with them to the next stage in their lives. Maybe their favorite color is green, maybe they really like corned beef hash, but whatever it is, they keep coming back for more St. Patrick’s Day.”

Of course, the pandemic is not over yet, and St. Paddy’s celebrations may still be impacted by COVID-19. But with vaccines becoming more widely available, celebrations will probably be more robust this year.

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Source: “How consumers are celebrating a record-breaking St. Patrick’s Day” — National Retail Federation

WTF Fun Fact 13038 – Men Spend on Halloween

Halloween spending continues to rise, with even our furry friends getting increasingly involved. Of course, they’re not the ones who spend money on the holiday. In fact, the biggest spenders are men. A 2018 National Retail Federation (NRF) survey found men spend on Halloween at higher rates than women.

Halloween spending

According to the most recent NRF Halloween spending report, “Participation in Halloween-related activities will resume to pre-pandemic levels, with 69% of consumers planning to celebrate the holiday this year, up from 65% in 2021 and comparable to 68% in 2019, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion.”

Consumers plan to spend about $100 a piece on the holiday in 2022. That’s down from an all-time high of $103 last year.

And what are they spending it on? The NRF says “The top ways consumers plan to celebrate include handing out candy (67%), decorating their home or yard (51%), dressing up in costume (47%), carving a pumpkin (44%) and throwing or attending a Halloween party (28%). Similar to last year, one in five plan to dress their pet up in a costume.”

What do men spend on Halloween?

The last time the Halloween spending survey was broken down along gender lines appears to have been 2018. That survey (cited below) found that “Celebrants are planning to spend an average of $87. Although men and women plan to purchase the same festive items, men plan on spending $14 more, on average, than their female counterparts.” They were also more likely to find costume inspiration on social media sites like YouTube.

The costumes may be the factor that pushed men’s spending up. “Women are much more likely than men to celebrate by carving pumpkins and decorating their homes. Men, on the other hand, are significantly more likely to attend a party.” Who doesn’t want to look their best for those Instagram photos?  WTF fun facts

Source: “2018 Halloween shopping behavior” — National Retail Federation