marketing

WTF Fun Fact 13685 – Fruit Loops are all the Same Flavor

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Despite their rainbow of colors, all Fruit Loops are all the same flavor. This revelation might just change your morning routine forever. Let’s unravel this flavorful illusion.

The Fruity Illusion of Flavor

At first glance, Fruit Loops seem like a bowl full of varied flavors. Red, blue, green, and yellow ones, each presumably tasting like the fruit they represent. However, the truth is they all taste the same. Kellogg’s, the company behind the cereal, has crafted these cereals to have a uniform flavor profile, a blend that hints at fruitiness but doesn’t correspond to any specific fruit.

The Science of Taste

Why do so many of us believe we’re tasting different flavors? It boils down to the power of visual cues and how they influence our perception of taste. Studies in sensory science show that color can significantly affect how we perceive the flavor of food. When we see a colorful array of loops, our brain prepares us to experience different tastes.

This expectation influences our perception, making us believe we’re enjoying a variety of flavors when, in fact, each loop tastes the same.

The Flavor Formula: Fruit Loops are all the Same

What exactly are we tasting when we dive into a bowl of Fruit Loops? The flavor is a fruity concoction, designed by food scientists to appeal broadly to the cereal’s audience. It’s a mix of fruit flavors that creates a unique taste, which many of us can’t pinpoint to a single fruit but find deliciously satisfying. This generic “fruity” flavor is consistent across all the loops, regardless of their color.

From a manufacturing standpoint, producing Fruit Loops of the same flavor but different colors is a stroke of genius. It simplifies the production process, allowing Kellogg’s to create a single flavor batch of cereal and then divide it into separate streams for coloring. This efficiency in production likely helps keep costs down while maintaining the allure of a fun, colorful breakfast option.

Marketing Brilliance

The uniform flavor of Fruit Loops is also a masterclass in marketing. By associating the cereal with a variety of colors, Kellogg’s taps into the visual appeal that attracts both kids and adults. The colorful presentation makes Fruit Loops stand out on the shelves, promising a fun and fruity eating experience.

This visual variety, despite the singular flavor, has helped cement the cereal as a breakfast staple in many households.

The Psychological Play

The uniform flavor strategy plays into a psychological phenomenon where our senses, including sight, smell, and taste, converge to create our eating experience. This sensory interplay can lead to surprising perceptions, like tasting different flavors in Fruit Loops. It’s a reminder of how our brains synthesize information from our senses to create subjective realities, even when it comes to the taste of our favorite foods.

Thrown for a Loop: Fruit Loops are all the Same Flavor

The revelation that Fruit Loops are all the same flavor despite their colorful variety has sparked discussions and debates among cereal enthusiasts and foodies alike. It challenges our assumptions about how food should taste based on its appearance and invites us to explore the role of sensory perception in our eating habits.

—WTF fun facts

Source: “Breaking Breakfast News: Froot Loops Are All the Same Flavor” — Time Magazine

WTF Fun Fact 13593 – Autonomous Product Adoption

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In a world filled with smart technology, consumers face an intriguing quandary when it comes to autonomous product adoption.

While autonomous products like robot vacuums promise convenience, do they inadvertently rob us of a deeper sense of fulfillment? Research from the University of St. Gallen and Columbia Business School sheds light on how the perceived ‘meaning of manual labor’ may be a key determinant in consumers’ reluctance to adopt such products.

The Emotional Value of Manual Tasks

Amidst the convenience revolution, we’ve noticed a stark juxtaposition: The more consumers are relieved of mundane tasks, the more they yearn for the satisfaction these tasks once provided. There’s no doubt that chores like cleaning or mowing lawns can be cumbersome. Yet, these manual tasks inject a sense of purpose into our daily lives. Emanuel de Bellis elaborates, “It’s evident that the allure of manual labor leads many consumers to shy away from autonomous gadgets. These individuals are more skeptical of such products and often overemphasize their potential drawbacks.”

At the heart of the issue lies a balancing act. Autonomous products do eliminate certain tasks, making life ostensibly easier. But they also pave the way for consumers to indulge in other meaningful pursuits. As Gita Venkataramani Johar points out, “Brands should emphasize alternative sources of meaning. By doing so, they can counteract the negative sentiment consumers have towards products that replace manual tasks.”

Many brands are already harnessing this strategy. iRobot’s Roomba, for instance, promises users over 100 hours of saved cleaning time annually. Others, like German appliance brand Vorwerk, suggest that their products, such as the Thermomix cooking machine, free up time for family and other treasured moments.

Decoding the Manual Labor Mentality

Central to the study’s findings is the introduction of a new concept: the perceived meaning of manual labor (MML). Nicola Poletti highlights the significance of this measure, “Those with a high MML are often resistant to autonomous products, regardless of how core the task is to their identity.”

Interestingly, measuring MML doesn’t necessitate complex questionnaires. Observational methods can be equally effective. For instance, a person’s preference for manual dishwashing or activities like painting can indicate a higher MML. In the era of social media, brands can also gauge a consumer’s MML based on their interests and likes related to manual labor-centric activities.

Once this segmentation is clear, it becomes easier for marketers to tailor their strategies and communication.

The Future of Autonomous Product Adoption

For companies aiming to break the barriers of MML, the way forward is clear. Emphasizing the meaningful moments and experiences autonomous products can unlock is crucial. By repositioning these products not just as convenience providers but as enablers of cherished experiences, brands can overcome the manual labor barrier and resonate more deeply with their audience.

—WTF fun facts

Source: “Autonomous products like robot vacuums make our lives easier. But do they deprive us of meaningful experiences?” — ScienceDaily

WTF Fun Fact 13183 – The Gruen Transfer

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We’ve all fallen victim to the Gruen Transfer. In fact, stores, casinos, and malls are built around this theory in order to make us fall victim to it. The payoff is more spending on our part.

What is the Gruen Transfer?

Have you ever gone to a store and just started wandering around? Plenty of us can run in and out for what we need, but it’s hard to not start wandering occasionally, just to see if there’s anything else we might need or want. And that’s the whole point.

Marketers and designers specifically build floor plans and displays that disorient us and lure us in. It’s all designed to give us a general desire to keep shopping and looking at things. If you just go to Target for fun, you’re WAY deep into the Gruen Transfer.

According to Gizmodo (cited below): “The Gruen transfer is the idea that the shopping experience itself was worth doing, and that paying money for something not on any specific agendawasthe agenda.”

Of course, it’s all about getting you to consume more things.

Who was Victor Gruen?

The Gruen Transfer “mind trick” is named after architect Victor Gruen. But he’s probably rolling over in his grave since he hated the idea of disorienting consumers. His goal was to put items people needed in the same general location for convenience.

What his goal WASN’T was to confuse people and make them feel disoriented. In fact, Gizmodo’s article on the Gruen Effect (cited below) brings this to the fore, noting that “Gruen wasn’t a fan of the transfer at all. He railed against confusing, maddening stores that baffled consumers. In fact, his whole idea of a mall was based on efficiency on a very wide scale.”

“And, because there were only so many ways to design efficiently, many stores would be standardized. But Gruen wanted something more. Shopping places, he thought, should feature gardens, benches, cafes, and courtyards. It should be an experience. Then things like malls wouldn’t just be commercial zones, but would serve as public gathering places, where everyone, from every level of society, could mingle. He wanted to entice people, and get people to interact with each other, not confuse them.”

Making the transfer

Nevertheess, his name became associated with what the marketers and other designers did with his ideas. It became applicable within a store as well – such as a grocery store. Confusion reigns so you can see more things you might want to buy. The same is true of casinos. It’s easy for people to become disoriented, spend more time there, and part with more money.

Gruen just wanted public space for all. Now those places are ones where you can’t go to socialize anymore. You can only be there if you plan to shop.

As Gizmodo notes: “And so the guy who wanted to provide a public space, where everyone could get their shopping done so they could socialize, ended up inventing a system in which socialization equals shopping.” — WTF fun facts

Source: “The cruel irony of the Gruen Transfer” — Gizmodo

WTF Fun Fact 13109 – The First PB&J

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In the last WTF Fun Fact, we told you about the invention of sliced bread. Now, we’re here to tell you about something so delicious it actually pre-dated automatic slicers – the first PB&J, or peanut butter and jelly sandwich.

Inventing sandwiches

Whether it was the Earl of Sandwich or someone else who decided to first put things between bread, some would have you believe that the PB&J is an integral part of history.

History.com (cited below) says “After English speakers adopted the word “sandwich,” they began coming up with new words and phrases to describe different types, from meaty Sloppy Joes to the layered club sandwich.”

We understand that desire to put meat and vegetables into a sandwich, but we’re still stumped on what made someone decide to create a sandwich out of what are largely considered to be two condiments.

“Thefirst known recipefor a peanut butter and jelly sandwich appeared in 1901 in ​​The Boston Cooking School Magazine of Culinary Science & Domestic Economics. During the 1920s, companies began to mass-manufacture peanut butter in the United States, andtargeted childrenas potential new consumers. This helped make the PB&J a common school lunch.”

Standardized in Home Ec and rose to fame via school lunches? Ok, we could have guessed that.

How the PB&J came to be

So we can date the formal sandwich itself back to 1901, but did it exist in some form before that? Well, the answer is we’re not sure, but it’s unlikely.

Smithsonian Magazine has the answer to how the PB&J came to be, and if you guess “because of vegetarians,” you are correct!

Around the late-19th century, ladies’ luncheons were popular, and tiny tea sandwiches were often served. Alongside the cucumber and cheese option was one that contained no animal products at all. In addition, “health food advocates like John Harvey Kelloggstarted promotingpeanut products as a replacement for animal-based foods (butter included). So for a vegetarian option at these luncheons, peanut butter simply replaced regular butter.”

Peanut butter wasn’t created for mass manufacture until the 1920s. And at that point, it was marketed specifically to target children.

Smithsonian also reports that it was cookbook author Julia Davis Chandler whowrote, “some day try making little sandwiches, or bread fingers, of three very thin layers of bread and two of filling, one of peanut paste, whatever brand you prefer, and currant or crabapple jelly for the other. The combination is delicious, and so far as I know original.”

Ladies took the sandwich idea from the garden party to their children’s lunch boxes in the 1920s when they could finally get mass produced peanut butter (with hydrogenated vegetable oil and sugar to make it tasty).

And no one was happier than Skippy, the first brand to target children “as a potential new audience, and thus the association with school lunches was forged.” —WTF fun facts

Source: “Who Invented the Sandwich?” — History.com

WTF Fun Fact 12722 – A Tenth Of A Cent Of Savings

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Yes, we know. When gas prices are over $5/gallon for even the cheap stuff, no one wants to talk about gas prices.

But chances are you’ve stared a little harder than usual at the prices on the signs lately. And if you’re observant, you’ve probably noticed that more often than not, those prices end in 9/10 cents.

Part of the reason is historical. In the early 20th century when states began taking gas to help pay for highway repair, they did it in increments of a tenth of a cent. That entire cost got added on to gas prices and passed along to drivers. But when gas was 9/10th of a cent back in the day, rounding up would have been a huge 10% hike.

Today, rounding up would hardly even register to most of us, but the pricing is part tradition and part marketing.

Nearly all prices are rounded down to the previous dollar (except for luxury goods, where paying a premium is no big deal). Think about how many prices end in 99 cents. It’s purse psychology.

Marketers study human psychology in order to understand what will make us buy things. And it turns out that we are far more likely to buy something that is $9.99 rather than $10. Our brains process that as real savings (because we’re paying in the nine-dollar range instead of the ten-dollar range).

It’s called “just-below pricing,” and it’s used everywhere. And it’s so effective that even the news doesn’t necessarily pick up a story on gas prices until they hit a new full dollar mark.

Meanwhile, there’s not much of a difference to our wallets if gas is $4.99 and 9/10ths a gallon. But seeing $5.00 and 9/10ths sets everyone off in a whole new way. — WTF fun facts

Source: “Why gas prices always end in 9/10 of a cent” — WTF Fun Fact

WTF Fun Fact #12390 – Dumb Ways to Die

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A 2012 ad campaign about rail safety has won dozens of marketing awards and has even been credited for saving lives by discouraging foolish behavior around railroad tracks. The song and video were created by the advertising agency McCann Melbourne for Metro Trains in Melbourne, Australia.

It went viral immediately on social media after being uploaded to YouTube. Called “morbidly adorable,” it shows animated characters dying in ridiculous ways.

The songs lyics are:

Set fire to your hair
Poke a stick at a grizzly bear
Eat medicine that’s out of date
Use your private parts as piranha bait

Dumb ways to die
So many dumb ways to die
Dumb ways to die
So many dumb ways to die

Get your toast out with a fork
Do your own electrical work
Teach yourself how to fly
Eat a two-week-old un-refrigerated pie

Dumb ways to die
So many dumb ways to die
Dumb ways to die
So many dumb ways to die

Invite a psycho-killer inside
Scratch a drug dealer’s brand new ride
Take your helmet off in outer space
Use a clothes dryer as a hiding place

Dumb ways to die
So many dumb ways to die
Dumb ways to die
So many dumb ways to die

Keep a rattlesnake as a pet
Sell both your kidneys on the Internet
Eat a tube of superglue
“I wonder, what’s this red button do?”

Dumb ways to die
So many dumb ways to die
Dumb ways to die
So many dumb ways to die

Dress up like a moose during hunting season
Disturb a nest of wasps for no good reason
Stand on the edge of a train station platform
Drive around the boom gates at a level crossing
Run across the tracks between the platforms

They may not rhyme but they’re quite possibly
The dumbest ways to die
The dumbest ways to die
Dumbest ways to die
So many dumb
So many dumb ways to die

– WTF Fun Facts

Source: Has Dumb Ways to Die been effective? — Mumbrella

WTF Fun Fact – Febreze Fail

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WTF Fun Fact - Febreze Fail

Febreze was initially marketed as a way to get rid of unpleasant smells and sold poorly until Proctor & Gamble realized that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering to outsiders. – WTF Fun Facts

Source: Febreze – Wikipedia