Men with mustaches and beards are losing an estimated 162,719 pints of beer in their facial hair every year, according to Guinness.
The brewery commissioned a scientific study and researchers found that quite a bit of beer was being wasted each year in the UK (and presumably around the world) – about £4.58 a year, they estimate. It has been humorously titled the “mustache tax.”
There are an estimated 92,370 drinkers with facial hair in the UK. Those men drink an average of 180 pints each a year. That makes the total cost of wasted suds around £423,070, or around $572K in US dollars.